I’ve worked with a vast range of heat styling tools throughout my career and, whilst there are certainly some very capable options available, there are also many that simply compromise hair health, consistency of results and long-term condition without clients even realising. It’s remarkably easy to damage hair in the pursuit of style when the wrong tool is used — or when technology is driven more by marketing than genuine performance.

This is precisely why I always encourage my clients to seek professional guidance before investing in heat tools. Styling should enhance your hair, not fight against it — and I genuinely love helping people find the right solution for their hair type, lifestyle and desired finish. It is a vital part of the care and service I deliver.

I discovered GHD early in my career and it has remained an unwavering constant ever since. From first use, the difference was undeniable — not just in the final look, but in the health, feel and longevity of the hair. GHD’s commitment to consistent temperature control, intelligent technology and professional-grade performance allows me to achieve beautifully smooth, glossy results while safeguarding the integrity of the hair itself.

For me, GHD represents far more than styling — it is a trusted partner in delivering lasting quality, confidence and polish for my clients. When paired with expert technique, it becomes the difference between temporary style and truly refined, healthy hair.